Make sure not to bite off more than you can chew

Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking on results) or after visiting a few pages and then returning to the search engine. The sites that Google will rank highest for a particular search term are …

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Expand your static pages as necessary

We believe it’s because getting a link to an in depth piece of content is much more natural than a product / service page. When most people think of link building tips, they think of building links back to their site from other sites. That includes submitting your site to …

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The ultimate revelation of canonical URLs

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Thin content, by definition, does not provide …

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Your readers are more important than Search Engines

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. This list of frequently asked questions is a great starting point to help guide you through the process. There are a number of methodologies …

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Things to avoid when dealing with social media

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank …

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8 principles of modern on-page SEO

Anchor texts can also be misused by third parties, such as Google Bombing, to damage the reputation of another website. Weak content can appear in many different forms, and the best way to discover it is to take the information on a page within the context of the rest of …

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How to learn about keyword stuffing in a few hours

If your budget only allows for one person to run marketing, the novice will generally work the hardest and cover the most ground. Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples of marketing your company correctly. Here, a text that …

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301-redirects are becoming all the rage

Do a search on both your local Google and Google.com. Cross-reference this with data from Alexa. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with …

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Its all about URLs

The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Search engines are the key to making your site more than a fading mirage in the desert. We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence …

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Think like a human not a robot when it comes to conversion rates

Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new …

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Reasons why you cannot learn analysis well

While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main …

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What's the story about onsite SEO

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. Sometimes knowing why you’re doing something can make all the difference. It’s clear that there is a link between the websites which rank highly for a certain …

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How to focus on reporting

However, a significant portion of searches take place on alternative sites, such as Microsoft’s Bing. Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. If you need search …

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Check out these crazy facts about widgets

How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal …

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Always ensure any anchor text looks and is natural

Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. What is your organic search strategy? If you don’t have one, you’re missing …

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Can stickiness help improve my search engine placement?

Few people bookmark or even save links to sites they visit, but simply trust they will be able to find them again once they return to Google. If you want to build backlinks to your website, you have to do it with caution and knowledge. There is a massive amount …

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Aligning your goals in relation to search queries

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. That’s really easy, easy answer: it’s Google! By choosing a search engine optimisation specialist to optimise your web pages during website …

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Basic principles about HTML headings

The best way to impact your website's domain authority is to institute best SEO practices. When a URL is requested that doesn’t exist, return a 404 HTTP status code so search bots know the link is broken. No doubt over recent months, you would have noticed in SERP's (search …

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Can web crawlers really make a difference?

The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the search engine. It should be clearly understood that the purpose for Press release …

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Types of site changes brought on by gateway sites

Once you've decided to try and remove a link, contact whoever owns the site and ask for that link to be removed. Rather than focusing on keyword density, you may want to pay more attention to LSI. All that technical stuff. f someone is more actively seeking something then it …

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Will this page compel the audience to convert?

It can be scrapped content (a web script visit pages and scraps contents of them). Not convinced yet? In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. Sometimes the crawler won’t visit a web …

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The worst advice I've heard about web 2.0

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Reviewing Your Website’s Category Pages …

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Make it sufficiently broad

When users add products to their cart on your eCommerce website, and views their cart, most CMS systems implement URL structures that are specific to the shopping cart experience. Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the …

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