What everyone ought to know about keywords

Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While …

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Establish intuitive information architecture by considering html

Directories categorize your blog based on its content. You can get extra traffic from these directories since your blog can be found in many relevant sub categories. They also provide links to your blog (some of them do follow backlinks) so it can boost your ranking in search engines. All …

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Reasons why you cannot learn search engine spiders well

The first organic search result for any given keyword typically gets over 30% of clicks. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. This is a major …

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Reasons that people rely on analysis

Google won’t thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content – why would they? Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some …

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Evaluating Websites that May Not Follow Best Practices

This awareness, in the long run, could even potentially lead to customer conversions on your site. As each indexable page on your site should contain unique content, try to eliminate duplicate titles by giving each page a more accurate and specific title. Like news articles, content that includes statistical reports …

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The reason everyone loves hits

A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. Thanks to local keywords, you can appeal to traffic in your local area which is great whether …

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The secret behind onsite SEO

They simply have no concept that it’s even there. There is a wide range of technical situations which can lead to duplicate content issues for which Google is likely to penalize your website. I assume all of us are already creating quality, useful content by default. That’s the …

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Increase in overall brand awareness

Some businesses don’t like seeing their competition rank highly in the results along with them. But this might not be such a bad thing. this is done in several forms. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites …

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Fun with scraping for now

A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling …

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How to Protect Your Content

The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. There are many sites out there which …

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Avoid link directories that link to all sorts of websites

What if your competitor is way more descriptive and helpful? Link building isn’t dead. Not by a long shot. The SEO services that businesses prioritize reflect a recent shift in the customer buying journey. The new customer journey emphasizes mobile search (link is external) in addition to longer consideration …

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SEO specificity best practice

SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. There are thus two ways to improve density: either …

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Personalization counts: how do RSS feeds fit into this?

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. Aside from that, maybe a better answer or a different answer would be that things that people tell you you should do don’t always …

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Let's follow googlebot crawlers best practise

Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of …

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Let's follow stickiness best practise

Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page …

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Myths and misconceptions about gateway sites

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a …

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Losing Focus on user generated content

Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on inbound links from other websites. Understanding both the capabilities and boundaries of search engines allows you to properly build, format and …

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One important aspect is walled garden sites

One common approach to fix this is to use cookies to track user sessions, instead of appending session ID code to URLs. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Determining the unique content on a page …

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Adjust your appearance in search by utilising link bait

Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable. That way all the important content of a page, such as navigation and info texts will be in the …

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A focus on sitemaps to benefit search engine placement

For humans this will not be possible, but for search engine, this is every day’s work. Thin content according to Google is little or no original content. However, if your website not make it to the first page or even the second page, it is unlikely you will receive …

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Google ranking factors can be affected by 301 redirects

Search engines want to offer their users suitable search results, fast loading times and a positive user experience: a slow-loading webpage can therefore be penalised with poorer search ranking, which usually leads to fewer visitors and ultimately less revenue. Thin content is the idea that there’s not much actual …

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Concentrate on actionable bread crumbs

When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material …

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Unexpected ways onsite SEO can impact your marketing efforts

Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local …

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