Never underestimate the influence of citations

And that is why SEO is so difficult, in my view. You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering …

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To get fast rankings, you need walled garden sites

If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! An authority website is a …

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A few words on doorway sites

If the search shows less pages than you actually have, then that means Google isn’t able to effectively index your pages. The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to …

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This year will be the year of RSS feeds

A strong online presence is essential for any business to be competitive. Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap …

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How to learn about hits in a few hours

A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. Create serious value by developing really well targeted 'content hubs,' or …

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Emphasizing fast results by using LSI

Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. For this reason, satisfying user interest should always be a priority throughout …

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The hidden agenda behind anchor text

Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction. Does your keyword research still boil down to …

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The ultimate revelation of gateway sites

Not only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with your potential customers. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable …

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Go long-tail and forget social media

How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags …

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Make SERPs the focal point of your marketing efforts

Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise. Self-educated. You have probably asked yourself, many times, “How do I build backlinks to my website for …

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Do you struggle with optimizing your posts for search?

Great content must start with specific intent (particularly, a very interesting topic). Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. Moving on from generic keywords, you can decide to add more information into the keyword. Google does not always show the title tags as you intend it …

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Quick tips regarding hits

Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to …

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Carve out time for concentrating on link exchanges

When this is the case, your pages need more and better content. Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate program, ensure that you do not distribute your own site’s product descriptions to your affiliates …

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Create content about local search

Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion …

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The benefits of trust rank to your search marketing strategy

Constant changes in search engine result that Seo is not all about use of keywords, link buildings, and creating contents. Different variations of this method abound. If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. The SEO services that businesses prioritize reflect …

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How do you feel about meta tags now?

The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. To achieve …

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Optimise your site, paying special attention to quality

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. Spend more time on it than you would a typical piece …

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My thoughts on analysis

For tools, take advantage of all free tools provided by Google, such as: Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. When you write headlines, it is not absolutely mandatory that you use …

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Establish intuitive information architecture by considering bread crumbs

The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your website. The simplest …

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