Facts about site submissions that will make you think twice

Now that you understand why search engine rankings are so important you might wonder how to achieve these rankings. Another option is to make the most of Google’s robots.txt Tester. If your site is new and is in a competitive niche with high DR scores, then your initial …

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Repurpose old bread crumbs

For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. Auditing an existing site …

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Online marketing changes quickly when it comes to organic links

Duplicate content refers to a webpage’s content that appears in more than one place on the internet. When you test a form, you’re really performing competitive analysis. Over the years, I’ve gotten very far with my on-page SEO strategy. You’d be surprised: Smart on-page SEO and …

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Adjust your appearance in search by utilising plugins

A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. To rank locally it is critical to set up a Google My Business Account. Once you have signed up …

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Follow a consistent cadence towards bounce rates

Do you know why evergreen content is valuable? The description meta tag should be a relevant and a descriptive sentence or two. There’s just so many different variables The bottom line is that SEO is a whole lot more than just optimizing your page titles and writing good content …

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Pay attention to walled garden sites

When it comes to search engine optimisation the information available can be a minefield. Before Google’s Panda updates, SEO efforts largely focused on keywords (link is external) , or, more specifically, on keyword stuffing – including the word or phrase you want to rank for as many times as possible on …

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Reasons that people rely on analytics

Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate …

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Concentrate on actionable text links

Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. When you use great tools like Google Analytics, you can be sure that you’re writing content that you know your audience will want to read. Link building is also spreading brand …

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Advanced off-site SEO principles

Refresh the post if needed. Update any images and links, add new information if available, etc. While our main focus is to boost search rankings we also take steps to ensure the highest quality user experience on your site. You have to always be proactive and look for new ways …

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Define your goals with regards to widgets

One of the SEO strategies commonly practiced up to that point had been to have your webpage address added to third-party websites. Give up the traditional advertising methods and focus on SEO, Google Adwords or Social Media. The number and quality of links to your website are quite important to …

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Succeeding in SEO means paying attention to web 2.0

User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance Right now, if you’re an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank – and rank …

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Use Meta Keywords To Rank Well On All Search Engines

If you make poor keyword selections, you are likely to waste energy elsewhere in your SEO campaign, pursuing avenues unlikely to yield traffic in sufficient quantity, quality, or both. Getting high rankings on search engines can be very difficult. It is important that you have a plan before you start …

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Write about ROI

Your goal should be to create links to individual posts/pages along with those leading to your homepage. The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you …

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How do you feel about dynamic pages now?

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. In the …

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The hidden agenda of CTR

Thinking in terms of the user, a category with only 1-3 products usually doesn’t provide the greatest browsing experience. Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both …

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The best advice I've listened to about static pages

The day may come when links are less important to rankings, but that day hasn’t arrived yet. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. When …

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