When auditing your site, take time to think about gateway sites

Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. We all started out as novices at one point; if you encounter one, be encouraging! A cornerstone …

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I urge you to think about walled garden sites

Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the phrases or the questions that potential customers ask when they’re considering purchasing your product. Simple things …

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The hidden agenda behind duplication

That way all the important content of a page, such as navigation and info texts will be in the user’s field of vision. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Collaborating SEO and content strategy plan …

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Advantages of content and how you can take advantage of this

Another example highlights the difference between search engines and social media. You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely be considered spam content. To …

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High advertisement ratio can be mitigated by using reporting

For many, SEO seems like a dark art. When it comes down to it though, it’s really about ensuring there are no obstacles to the site being found in search engines. Then it’s a matter of providing the searchers with what they’re looking for. Today Search Engines …

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We've reached a tipping point when it comes to html

You need to advertise to reach new customers and market your products or services. The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Depending on your business, it can be important to be listed in Google's local results. Google's local results use …

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A few words on hits

If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to that information. Could making your content timeless and relevant improve your website’s conversion rates? Links from longer form …

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Aligning your goals in relation to URLs

Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. There’s …

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Write a keyword-rich introduction about onsite SEO

The key is to tackle a topic that doesn’t change over time and to provide useful information for helping people do something. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. So …

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Reasons that marketers love dynamic pages

If visitors get what they need from your site, they’re more likely to come back or link to your pages. These days Google rolls out several algorithm updates per day. In the past, search engines cut description tags at exactly 160 symbols, but in the mobile age it’s …

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Difficult things about SEM

You should also make sure the keyword is usable. Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO …

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How to Create Synergy

Symbols such as $, %, + and * appearing in URLs can make your search listings look less appealing. I think any reasonably curious and educated person can get into it but that’s one of the dangerous things also because there’s, you know, how do you know the information you’re looking …

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Improve engagement by utilising quality

When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. Not convinced yet? On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in …

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Optimise your site, paying special attention to hits

Please ensure hitting all the elements as you go. If visitors get what they need from your site, they’re more likely to come back or link to your pages. By providing contact information, or links to your social media, you can make their conversion much more likely. If you …

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Structure your content to meet your SEO needs

One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. In this example, canonical tags transfer SEO credit from duplicate URLs to the default page that you want to rank. This …

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Taboos about duplication that you should know

The items could vary. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the …

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Search engine health checks should look at web 2.0

Keyword density is a tireless SEO myth. To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Take a look at your top ranking and most shared content. Is there …

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