The truth about trust rank

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can …

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Link building for local businesses on a budget

Let’s say an earthquake happens in a remote region of China. Many people still think that having a high volume of crawlable and indexable pages is always better. How can you answer them and show them you have solutions? Keywords are usually broken up and grouped based on the …

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Create content about webmaster tools

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! how they search, how they browse, the language they use, the technology they use, the region they live in, the …

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Facts about web 2.0 that will make you think twice

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. If visitors get what they need from your site, they’re more likely to come back or link to your …

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Invest in SERPs

The day may come when links are less important to rankings, but that day hasn’t arrived yet. They are page-level signals and can be implemented in a meta tag or in an HTTP response header. Just like they have for on-page SEO, technical aspects of SEO have changed as …

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You may be asked about white hat SEO in your marketing interview

Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic …

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The infamy behind page rank

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. The job of an SEO specialist doesn’t stop with a couple …

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Make it sufficiently broad in terms of plugins

Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. That becomes even more valuable when you consider that only 8.5% of all traffic makes …

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When auditing your site, take time to think about link building

But it’s not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales …

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How to focus on LSI

Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually …

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When your use of authority sites becomes obsessive

Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. This is why an evaluation of your …

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Essential indexes for your backlinks

Since in content curation you’re basically linking to outside content and you write a couple of paragraphs to briefly describe the content and present your own view, is it also thin content? Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order …

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Taboos about SEO campaigns that you should know

Search engines have no trouble finding the homepage for the blog. If you just launched a website that sells jeans, it’s nearly impossible to outrank The Gap for “jeans” related keywords. How do you educate people so they do value it? The Panda update (most recent update July 2015 …

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