The hidden agenda of CTR

Thinking in terms of the user, a category with only 1-3 products usually doesn’t provide the greatest browsing experience. Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both …

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Don’t sweat it with SEO

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. your product is …

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Essential indexes for your backlinks

Since in content curation you’re basically linking to outside content and you write a couple of paragraphs to briefly describe the content and present your own view, is it also thin content? Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order …

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How to diagnose stickiness related issues

These are both great signals to search engines, meaning you’ve simultaneously pleased your users and search engines. The Worldwide Web Consortium (W3C) has a full guide to language declaration. It’s not too tricky, you just need to add the right tags. For example, you might encourage your reader …

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Take a customer focused approach to search queries

Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking on results) or after visiting a few pages and then returning to the search engine. A sitemap gives the spider a rapid guide to the structure of your …

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My thoughts on analysis

For tools, take advantage of all free tools provided by Google, such as: Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. When you write headlines, it is not absolutely mandatory that you use …

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It’s a win-win strategy with an emphasis on link exchanges

Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source that generates traffic to your competitor’s website, then that’s probably a viable channel for you, too. Only then you will have a qualified traffic for …

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Concentrate on actionable bread crumbs

When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material …

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How you will benefit from duplication

Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. Check the company’s reputation, have any of their …

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Make it sufficiently broad

When users add products to their cart on your eCommerce website, and views their cart, most CMS systems implement URL structures that are specific to the shopping cart experience. Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the …

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Establish intuitive information architecture by considering bread crumbs

The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your website. The simplest …

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The best advice I've listened to about static pages

The day may come when links are less important to rankings, but that day hasn’t arrived yet. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. When …

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Unexpected ways onsite SEO can impact your marketing efforts

Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local …

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Taboos about SEO campaigns that you should know

Search engines have no trouble finding the homepage for the blog. If you just launched a website that sells jeans, it’s nearly impossible to outrank The Gap for “jeans” related keywords. How do you educate people so they do value it? The Panda update (most recent update July 2015 …

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Make user generated content your centre of attention

A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. However, I think it’s important to understand that SEO alone will not get you the traffic/conversions to reach your highest …

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