Understanding bread crumbs in relation to your marketing strategy

A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website. Putting up numerous links …

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Write a keyword-rich introduction

Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. Google will follow your links, the post and pages that have the most …

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Search engine health checks should look at web 2.0

Keyword density is a tireless SEO myth. To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Take a look at your top ranking and most shared content. Is there …

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Succeeding in SEO means paying attention to CTR

Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. If you lie, you will get caught. As an example, duplicate URLs are created when URLs such as /page/ and …

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Myths and misconceptions about gateway sites

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a …

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Top trends in web portals to watch

When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. Search and email …

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Optimise your site, paying special attention to html

Is it a content issue? SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority …

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How you will benefit from walled garden sites

You’re probably wondering why this happened after you’ve put in so much effort to optimize your content with SEO. You can speed up the process of getting useful links by connecting with content curators. Human or machine generated, there is a lot of it – and Google has a …

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Losing Focus on user generated content

Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on inbound links from other websites. Understanding both the capabilities and boundaries of search engines allows you to properly build, format and …

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Types of site changes brought on by gateway sites

Once you've decided to try and remove a link, contact whoever owns the site and ask for that link to be removed. Rather than focusing on keyword density, you may want to pay more attention to LSI. All that technical stuff. f someone is more actively seeking something then it …

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Write about ROI

Your goal should be to create links to individual posts/pages along with those leading to your homepage. The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you …

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Keep an eye on hits

Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. If you want to improve your ranking, you have to curate unique content to support the borrowed content. Google doesn’t like using the word ‘penalty …

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One important aspect is walled garden sites

One common approach to fix this is to use cookies to track user sessions, instead of appending session ID code to URLs. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Determining the unique content on a page …

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Reasons why marketers love dynamic pages

If it seems like it is, Google probably isn't penalizing it, so there's no reason to disavow it. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send …

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The benefits of trust rank to your search marketing strategy

Constant changes in search engine result that Seo is not all about use of keywords, link buildings, and creating contents. Different variations of this method abound. If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. The SEO services that businesses prioritize reflect …

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You may have a strategy that would be more successful

All you need to do is type your business’ name and pin code into the tool and click on the ‘Check My Listing’ option. There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content …

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Improve engagement by utilising search queries

Good sitemaps help humans to find what they are looking for and help search engines to orient themselves and manage their crawl activities. Googlebot, in particular, may complete the indexing of your site over multiple visits, and even after that will return from time to time to check for changes …

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Unlocking the mystery of link bait

Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. Always research before you buy any SEO software …

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Adjust your appearance in search by utilising link bait

Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable. That way all the important content of a page, such as navigation and info texts will be in the …

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Make Your Website More Friendly to Search Engines by considering SERPs

Other ways of filling product pages with unique content include multiple photos (preferably unique photos, if possible), enhanced descriptions that offer more detailed insight into product benefits, product demonstration videos (users love videos), schema markup (to enhance SERP listings) and user-generated reviews. Instagram does not have the ability to link …

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Types of site changes brought on by offsite SEO

There’s really no big secret here, but only the best SEO company can provide you the results you’re looking for. Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which …

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Will this page compel the audience to convert?

It can be scrapped content (a web script visit pages and scraps contents of them). Not convinced yet? In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. Sometimes the crawler won’t visit a web …

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A focus on sitemaps to benefit search engine placement

For humans this will not be possible, but for search engine, this is every day’s work. Thin content according to Google is little or no original content. However, if your website not make it to the first page or even the second page, it is unlikely you will receive …

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How do you feel about dynamic pages now?

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. In the …

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Understand about analytics

Google's war on link spam puts some online businesses at risk of organic search penalty, making the disavow tool an important asset for websites at risk of being penalized. Of course, if you’re willing to pay, you can create a sitemap larger than this 500 page limit. Search engine …

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When your use of text links becomes obsessive

SEO is technical, complicated, time-consuming and potentially dangerous. To give you an idea on this, let’s start with this fact – nearly 14 billion searches online take place every month. Can you go learn the basics of SEO? Too many internal links can result in the user getting frustrated by …

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Consider analytics at the inception

SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business …

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How do you feel about meta tags now?

The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. To achieve …

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Can a techie truly understand dynamic pages

It is also a fact that, due to the amount of information available on the internet, search queries have to become more specific in order to try and find the correct information that the user is looking for. b2b-seo 11 Jun The Importance Of SEO In Internet Marketing Posted at …

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Optimise your site, paying special attention to quality

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. Spend more time on it than you would a typical piece …

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Understand about walled garden sites

This depends on the one hand, on the naturally limited performance of the crawler in question and on the other hand, the rapid growth of the Internet. Not all links are created equal. Some sites provide better SEO juice than others. This will help with your keyword focus and product …

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When your use of authority sites becomes obsessive

Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. This is why an evaluation of your …

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Everything you need to know about ROI

It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. Google, for example, uses focused crawling at least with regard to the …

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Concentrate on actionable javascript

SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. Many details are involved in good SEO …

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How do you feel about link exchanges now?

The technical side of SEO can offer some fantastic advantages and prevent any negatives from dragging you down the search engine results pages. aying attention to what the search engines suggest for topics important to your business can both give you insight into what your potential customers are really looking …

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Google ranking factors can be affected by 301 redirects

Search engines want to offer their users suitable search results, fast loading times and a positive user experience: a slow-loading webpage can therefore be penalised with poorer search ranking, which usually leads to fewer visitors and ultimately less revenue. Thin content is the idea that there’s not much actual …

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The worst advice I've heard about web 2.0

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Reviewing Your Website’s Category Pages …

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Make link bait the focal point of your marketing efforts

Authority sites are websites that are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be highly regarded. In the long-term, if your website continues to post quality content …

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Small but important things to observe about analytics

Links to relevant resources and references in the body of your copy can support key points and provide more value for readers. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online …

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