Succeeding in SEO means paying attention to web 2.0

User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance Right now, if you’re an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank – and rank …

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Aligning your goals in relation to search queries

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. That’s really easy, easy answer: it’s Google! By choosing a search engine optimisation specialist to optimise your web pages during website …

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Fun with scraping for now

A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling …

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Use Meta Keywords To Rank Well On All Search Engines

If you make poor keyword selections, you are likely to waste energy elsewhere in your SEO campaign, pursuing avenues unlikely to yield traffic in sufficient quantity, quality, or both. Getting high rankings on search engines can be very difficult. It is important that you have a plan before you start …

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Do you struggle with optimizing your posts for search?

Great content must start with specific intent (particularly, a very interesting topic). Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. Moving on from generic keywords, you can decide to add more information into the keyword. Google does not always show the title tags as you intend it …

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The most time consuming aspect is link building

Local Keywords – When it comes to local SEO, local keywords are absolutely essential. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. Working with so many clients we get access to concrete data …

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When auditing your site, take time to think about link building

But it’s not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales …

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Basic principles about HTML headings

The best way to impact your website's domain authority is to institute best SEO practices. When a URL is requested that doesn’t exist, return a 404 HTTP status code so search bots know the link is broken. No doubt over recent months, you would have noticed in SERP's (search …

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How to Protect Your Content

The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. There are many sites out there which …

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Understanding the rationale behind backlinks indexing

If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and …

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Avoid link directories that link to all sorts of websites

What if your competitor is way more descriptive and helpful? Link building isn’t dead. Not by a long shot. The SEO services that businesses prioritize reflect a recent shift in the customer buying journey. The new customer journey emphasizes mobile search (link is external) in addition to longer consideration …

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Quick tips regarding hits

Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to …

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Improve engagement by utilising quality

When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. Not convinced yet? On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in …

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Outdated SEO techniques and what you should do instead

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device …

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Users find their way onto your page in a variety of ways

With enough time and effort, SEO can be learned and mastered by virtually anyone. I’ve witnessed it within myself and with others. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. Generally speaking, Google will …

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How to focus on LSI

Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually …

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It’s time to revolutionize our approach to web analytics

Whether you are building links, choosing domain names. or writing page text, you are trying to include your keywords in all of these in a search-engine-friendly way. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise …

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Optimise your site, paying special attention to hits

Please ensure hitting all the elements as you go. If visitors get what they need from your site, they’re more likely to come back or link to your pages. By providing contact information, or links to your social media, you can make their conversion much more likely. If you …

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SEO specificity best practice

SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. There are thus two ways to improve density: either …

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Use Capital Letters To Highlight Keywords

These keywords are separated by a comma (,) and can be created via the use of Google Adword’s Keyword Planner Tool or via Third-Party software. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more …

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Can web crawlers really make a difference?

The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the search engine. It should be clearly understood that the purpose for Press release …

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Carve out time for concentrating on link exchanges

When this is the case, your pages need more and better content. Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate program, ensure that you do not distribute your own site’s product descriptions to your affiliates …

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This year will be the year of javascript

Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will …

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Be mindful of doorway sites

Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. Never start writing an article without performing a keyword research. The best tool …

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Structure your content to meet your SEO needs

One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. In this example, canonical tags transfer SEO credit from duplicate URLs to the default page that you want to rank. This …

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Powerful Title — But Avoid Clickbait

If you truly want to stay ahead of your competition, and make the most of your business through the exciting online marketplace, then youull need to pre-empt these changes. A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing …

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Are search volumes affected by text links

The unfortunate answer is – yes, it is a content issue. This isn’t really a common problem, but it has damaged quite a few businesses over the years; particularly those that are new to digital marketing. The key to quality SEO is all about research research research. Although many businesses …

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Personalization counts: how do RSS feeds fit into this?

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. Aside from that, maybe a better answer or a different answer would be that things that people tell you you should do don’t always …

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To get fast rankings, you need cloaking

Stop marketing to audiences and instead market to customers at scale. Optimizing your site’s speed score is an important factor because your visitors aren’t going to wait around for your page to load. They have thousands of options to choose from on the web, and if your blog …

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Education is the best legacy when it comes to html

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. As a site owner, however, it’s not always easy to …

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Concentrate on actionable analysis

Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. The initial settings are demanding and they require maintenance and alignment with trends and changes. So, accordingly Seo technique should also be …

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Create content about local search

Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion …

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Pay particular attention to metrics when performing an audit

So getting your website higher in the search engines is extremely important. Next, you can use the Moz Local Tool to conduct a speedy search for NAP discrepancies. Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage …

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It’s a win-win strategy with an emphasis on backlinks

With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to …

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Let's follow googlebot crawlers best practise

Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of …

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The worst advice I've heard about keyword research

Naming your pages with strong keywords provides an easy-to-follow map of your site. Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. It’s time consuming, it’s expensive, and kind of cheap SEO …

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The landscape of SEO changes fast

Create The Perfect Landing Page For Local SEO! Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal …

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Let's follow stickiness best practise

Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page …

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Taboos about duplication that you should know

The items could vary. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the …

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Can static pages help improve my search engine placement?

When evaluating your list of keyword opportunities, think about whether a person searching that phrase is hoping to learn something, find a solution to a problem, or make a purchase. The incorrect use of Meta Tags could lead to the web page being banned from any or all search engines- …

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Follow a consistent cadence towards gateway sites

The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in reference to the search and the quality of the site and its content. Take the time to …

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