How to learn about keyword stuffing in a few hours

If your budget only allows for one person to run marketing, the novice will generally work the hardest and cover the most ground. Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples of marketing your company correctly. Here, a text that …

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301-redirects are becoming all the rage

Do a search on both your local Google and Google.com. Cross-reference this with data from Alexa. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with …

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A focus on content to benefit search engine placement

In these instances, you leave it to the search engines to make the decision on which page is the correct one. Sometimes knowing why you’re doing something can make all the difference. You shouldn’t wait passively for people to finally decide to link to you. Build trust and …

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Follow a consistent cadence towards bounce rates

Do you know why evergreen content is valuable? The description meta tag should be a relevant and a descriptive sentence or two. There’s just so many different variables The bottom line is that SEO is a whole lot more than just optimizing your page titles and writing good content …

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The hidden agenda behind text links

There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). These keywords are designed to users in a specific geographical area. Does your website feature evergreen content, or are all your posts …

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Its all about URLs

The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Search engines are the key to making your site more than a fading mirage in the desert. We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence …

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Pay attention to walled garden sites

When it comes to search engine optimisation the information available can be a minefield. Before Google’s Panda updates, SEO efforts largely focused on keywords (link is external) , or, more specifically, on keyword stuffing – including the word or phrase you want to rank for as many times as possible on …

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Succeeding in SEO means paying attention to ROI

This means that search engines are starting to give more weight to the content that is on a mobile-friendly website, and it is important that content is optimized for mobile devices. Make sure that the pages on your site are well-linked to each other, particularly the ones you want to …

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Invest in SERPs

The day may come when links are less important to rankings, but that day hasn’t arrived yet. They are page-level signals and can be implemented in a meta tag or in an HTTP response header. Just like they have for on-page SEO, technical aspects of SEO have changed as …

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You may be asked about white hat SEO in your marketing interview

Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic …

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Find out more about indexed pages

You should see improvements in website traffic, a key indicator of progress for your keywords. There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them For …

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Reasons that people rely on analytics

Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate …

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Types of site changes brought on by duplication

There are two ways to appear in Google search results: organic and sponsored. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. Getting a …

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Think like a human not a robot when it comes to conversion rates

Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new …

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Reasons that people rely on indexed pages

The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. If …

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Reasons why you cannot learn analysis well

While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main …

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Using traffic estimation tools in conjunction with SERPs

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. Mobile has changed our lives. It has also changed SEO. Mobile …

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Evaluating Websites that May Not Follow Best Practices

This awareness, in the long run, could even potentially lead to customer conversions on your site. As each indexable page on your site should contain unique content, try to eliminate duplicate titles by giving each page a more accurate and specific title. Like news articles, content that includes statistical reports …

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Let's follow anchor text best practise

Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it’s also included in your page title, meta description, and H1 text assuming it fits within the parameters. If it doesn’t fit well, work towards a more general …

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What's the story about onsite SEO

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. Sometimes knowing why you’re doing something can make all the difference. It’s clear that there is a link between the websites which rank highly for a certain …

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We've reached a tipping point when it comes to html

You need to advertise to reach new customers and market your products or services. The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Depending on your business, it can be important to be listed in Google's local results. Google's local results use …

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Running on backlink fumes

Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation …

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Concentrate on actionable text links

Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. When you use great tools like Google Analytics, you can be sure that you’re writing content that you know your audience will want to read. Link building is also spreading brand …

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The infamy behind page rank

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. The job of an SEO specialist doesn’t stop with a couple …

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A few words on doorway sites

If the search shows less pages than you actually have, then that means Google isn’t able to effectively index your pages. The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to …

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This year will be the year of RSS feeds

A strong online presence is essential for any business to be competitive. Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap …

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Make it sufficiently broad in terms of plugins

Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. That becomes even more valuable when you consider that only 8.5% of all traffic makes …

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Take a customer focused approach to keywords

Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s …

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Take care when dealing with onsite SEO

Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites …

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How to focus on reporting

However, a significant portion of searches take place on alternative sites, such as Microsoft’s Bing. Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. If you need search …

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Advanced off-site SEO principles

Refresh the post if needed. Update any images and links, add new information if available, etc. While our main focus is to boost search rankings we also take steps to ensure the highest quality user experience on your site. You have to always be proactive and look for new ways …

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A few words on hits

If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to that information. Could making your content timeless and relevant improve your website’s conversion rates? Links from longer form …

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Check out these crazy facts about widgets

How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal …

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