Expand your static pages as necessary

We believe it’s because getting a link to an in depth piece of content is much more natural than a product / service page. When most people think of link building tips, they think of building links back to their site from other sites. That includes submitting your site to …

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When auditing your site, take time to think about gateway sites

Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. We all started out as novices at one point; if you encounter one, be encouraging! A cornerstone …

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Never underestimate the influence of citations

And that is why SEO is so difficult, in my view. You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering …

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The truth about trust rank

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can …

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The reason everyone loves link research

A great and fast way to convey your goal is by using headlines and taglines. Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an …

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Discover the connection between user experience meta tags

In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. They’ve also stated repeatedly that sites that fail …

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Online marketing changes quickly when it comes to organic links

Duplicate content refers to a webpage’s content that appears in more than one place on the internet. When you test a form, you’re really performing competitive analysis. Over the years, I’ve gotten very far with my on-page SEO strategy. You’d be surprised: Smart on-page SEO and …

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Reasons why you cannot learn search engine spiders well

The first organic search result for any given keyword typically gets over 30% of clicks. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. This is a major …

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Create content about webmaster tools

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! how they search, how they browse, the language they use, the technology they use, the region they live in, the …

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Adjust your appearance in search by utilising plugins

A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. To rank locally it is critical to set up a Google My Business Account. Once you have signed up …

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High advertisement ratio can be mitigated by using reporting

For many, SEO seems like a dark art. When it comes down to it though, it’s really about ensuring there are no obstacles to the site being found in search engines. Then it’s a matter of providing the searchers with what they’re looking for. Today Search Engines …

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Let's follow anchor text best practise

Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it’s also included in your page title, meta description, and H1 text assuming it fits within the parameters. If it doesn’t fit well, work towards a more general …

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We've reached a tipping point when it comes to html

You need to advertise to reach new customers and market your products or services. The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Depending on your business, it can be important to be listed in Google's local results. Google's local results use …

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This year will be the year of RSS feeds

A strong online presence is essential for any business to be competitive. Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap …

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How to focus on reporting

However, a significant portion of searches take place on alternative sites, such as Microsoft’s Bing. Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. If you need search …

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Check out these crazy facts about widgets

How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal …

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Aligning your goals in relation to URLs

Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. There’s …

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The reason everyone loves hits

A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. Thanks to local keywords, you can appeal to traffic in your local area which is great whether …

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Things you most likely didn't know about javascript

A layout that sufficiently takes into account the “above the fold” section is not only user friendly, but can also be assessed positively by Google. As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not …

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Find out more about RSS feeds

Have An Effective, Personalize Outreach Template Putting a Rel Author tag in all of your published posts would mean that you’re putting your reputation on the line. The modern SEO seems to be focusing more on user experience. You can include the historical facts, ultimate tips, and the best …

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Difficult things about SEM

You should also make sure the keyword is usable. Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO …

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The latest trends in splogs

Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What …

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Go long-tail and forget social media

How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags …

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Hidden facts about page rank

Another reason local SEO is going to blow up in 2016 is due to Google’s recent decision to remove its location search tool. You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go …

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When auditing your site, take time to think about content

In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Increase visibility to new content you create by sharing it on social networks and building …

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Aligning your goals in relation to search queries

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. That’s really easy, easy answer: it’s Google! By choosing a search engine optimisation specialist to optimise your web pages during website …

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Quick tips regarding hits

Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to …

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Be mindful of doorway sites

Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. Never start writing an article without performing a keyword research. The best tool …

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Concentrate on actionable analysis

Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. The initial settings are demanding and they require maintenance and alignment with trends and changes. So, accordingly Seo technique should also be …

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It’s a win-win strategy with an emphasis on backlinks

With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to …

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Write about ROI

Your goal should be to create links to individual posts/pages along with those leading to your homepage. The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you …

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Unlocking the mystery of link bait

Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. Always research before you buy any SEO software …

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A focus on sitemaps to benefit search engine placement

For humans this will not be possible, but for search engine, this is every day’s work. Thin content according to Google is little or no original content. However, if your website not make it to the first page or even the second page, it is unlikely you will receive …

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The hidden agenda of CTR

Thinking in terms of the user, a category with only 1-3 products usually doesn’t provide the greatest browsing experience. Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both …

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