It’s a win-win strategy with an emphasis on link exchanges

Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source that generates traffic to your competitor’s website, then that’s probably a viable channel for you, too. Only then you will have a qualified traffic for …

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Concentrate on actionable bread crumbs

When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material …

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Make it sufficiently broad

When users add products to their cart on your eCommerce website, and views their cart, most CMS systems implement URL structures that are specific to the shopping cart experience. Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the …

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Establish intuitive information architecture by considering bread crumbs

The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your website. The simplest …

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