What everyone ought to know about keywords

Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While …

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The hidden agenda behind duplication

That way all the important content of a page, such as navigation and info texts will be in the user’s field of vision. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Collaborating SEO and content strategy plan …

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How to survive your first encounter with keywords

It is totally devoted to get higher search engine ranking position and user attentions towards your website which automatically results in increment in your business profit. Once you know what you’re going to say, it is always useful to plan out the structure of your post. Any rapid increase …

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Establish intuitive information architecture by considering html

Directories categorize your blog based on its content. You can get extra traffic from these directories since your blog can be found in many relevant sub categories. They also provide links to your blog (some of them do follow backlinks) so it can boost your ranking in search engines. All …

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Link building for local businesses on a budget

Let’s say an earthquake happens in a remote region of China. Many people still think that having a high volume of crawlable and indexable pages is always better. How can you answer them and show them you have solutions? Keywords are usually broken up and grouped based on the …

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A few words on keyword research

SEO has a somewhat notorious reputation with a fair amount of developers. The algorithm applies to only individual pages, not entire websites. Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Evergreen content is quality …

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Can a techie truly understand RSS feeds

Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around your keyword phrases of choice, this will provide your users with a more complete, relevant …

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Advantages of content and how you can take advantage of this

Another example highlights the difference between search engines and social media. You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely be considered spam content. To …

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Top trends in SEO to watch

Be thorough, be complete. If the wrong people are hitting your website, it's all for nothing There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your …

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Its all about URLs

The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Search engines are the key to making your site more than a fading mirage in the desert. We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence …

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You may be asked about white hat SEO in your marketing interview

Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic …

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Types of site changes brought on by duplication

There are two ways to appear in Google search results: organic and sponsored. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. Getting a …

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Reasons why you cannot learn analysis well

While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main …

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Running on backlink fumes

Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation …

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A few words on doorway sites

If the search shows less pages than you actually have, then that means Google isn’t able to effectively index your pages. The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to …

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A few words on hits

If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to that information. Could making your content timeless and relevant improve your website’s conversion rates? Links from longer form …

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Questions to ask about SEO campaigns

DA is created by combining more than 40 individual signals which are tracked and measured by Moz, many of which are Moz's own inventions. A so-called website blocker is something that prevents search engines from accessing the site Every piece of content should have the user in mind. This also …

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Define your goals with regards to widgets

One of the SEO strategies commonly practiced up to that point had been to have your webpage address added to third-party websites. Give up the traditional advertising methods and focus on SEO, Google Adwords or Social Media. The number and quality of links to your website are quite important to …

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Reasons that marketers love dynamic pages

If visitors get what they need from your site, they’re more likely to come back or link to your pages. These days Google rolls out several algorithm updates per day. In the past, search engines cut description tags at exactly 160 symbols, but in the mobile age it’s …

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Increase in overall brand awareness

Some businesses don’t like seeing their competition rank highly in the results along with them. But this might not be such a bad thing. this is done in several forms. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites …

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Lessons I've learned from trust rank

Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run. You need to utilise all aspects of digital marketing to form a full SEO strategy. This will …

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Learning about conversion rates

Creating great content may even help you to rank better! Social media, though not necessarily a ranking factor, can be extremely important to your organic campaign. If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're …

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Let's follow long tail search best practise

If you only share your site’s content, this could be a negative in the eyes of your audience. Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement …

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When auditing your site, take time to think about analytics

Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Keywords are single words, or …

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Succeeding in SEO means paying attention to web 2.0

User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance Right now, if you’re an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank – and rank …

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How to Protect Your Content

The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. There are many sites out there which …

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It’s time to revolutionize our approach to web analytics

Whether you are building links, choosing domain names. or writing page text, you are trying to include your keywords in all of these in a search-engine-friendly way. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise …

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Are search volumes affected by text links

The unfortunate answer is – yes, it is a content issue. This isn’t really a common problem, but it has damaged quite a few businesses over the years; particularly those that are new to digital marketing. The key to quality SEO is all about research research research. Although many businesses …

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To get fast rankings, you need cloaking

Stop marketing to audiences and instead market to customers at scale. Optimizing your site’s speed score is an important factor because your visitors aren’t going to wait around for your page to load. They have thousands of options to choose from on the web, and if your blog …

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Can static pages help improve my search engine placement?

When evaluating your list of keyword opportunities, think about whether a person searching that phrase is hoping to learn something, find a solution to a problem, or make a purchase. The incorrect use of Meta Tags could lead to the web page being banned from any or all search engines- …

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Write a keyword-rich introduction

Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. Google will follow your links, the post and pages that have the most …

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Search engine health checks should look at web 2.0

Keyword density is a tireless SEO myth. To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Take a look at your top ranking and most shared content. Is there …

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Succeeding in SEO means paying attention to CTR

Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. If you lie, you will get caught. As an example, duplicate URLs are created when URLs such as /page/ and …

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Optimise your site, paying special attention to html

Is it a content issue? SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority …

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Losing Focus on user generated content

Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on inbound links from other websites. Understanding both the capabilities and boundaries of search engines allows you to properly build, format and …

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You may have a strategy that would be more successful

All you need to do is type your business’ name and pin code into the tool and click on the ‘Check My Listing’ option. There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content …

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Adjust your appearance in search by utilising link bait

Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable. That way all the important content of a page, such as navigation and info texts will be in the …

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Will this page compel the audience to convert?

It can be scrapped content (a web script visit pages and scraps contents of them). Not convinced yet? In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. Sometimes the crawler won’t visit a web …

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Understand about walled garden sites

This depends on the one hand, on the naturally limited performance of the crawler in question and on the other hand, the rapid growth of the Internet. Not all links are created equal. Some sites provide better SEO juice than others. This will help with your keyword focus and product …

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How do you feel about link exchanges now?

The technical side of SEO can offer some fantastic advantages and prevent any negatives from dragging you down the search engine results pages. aying attention to what the search engines suggest for topics important to your business can both give you insight into what your potential customers are really looking …

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Google ranking factors can be affected by 301 redirects

Search engines want to offer their users suitable search results, fast loading times and a positive user experience: a slow-loading webpage can therefore be penalised with poorer search ranking, which usually leads to fewer visitors and ultimately less revenue. Thin content is the idea that there’s not much actual …

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Essential indexes for your backlinks

Since in content curation you’re basically linking to outside content and you write a couple of paragraphs to briefly describe the content and present your own view, is it also thin content? Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order …

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