Make sure not to bite off more than you can chew

Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking on results) or after visiting a few pages and then returning to the search engine. The sites that Google will rank highest for a particular search term are …

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To get fast rankings, you need walled garden sites

If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! An authority website is a …

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How you will benefit from keywords

As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it’s wise to start thinking of your company or organization’s fans as extensions of your inbound marketing team. Every SEO program …

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Repurpose old bread crumbs

For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. Auditing an existing site …

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Your readers are more important than Search Engines

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. This list of frequently asked questions is a great starting point to help guide you through the process. There are a number of methodologies …

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Fun with splogs for now

A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. Internal backlinks are created …

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What does success look like?

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place …

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301-redirects are becoming all the rage

Do a search on both your local Google and Google.com. Cross-reference this with data from Alexa. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with …

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Follow a consistent cadence towards bounce rates

Do you know why evergreen content is valuable? The description meta tag should be a relevant and a descriptive sentence or two. There’s just so many different variables The bottom line is that SEO is a whole lot more than just optimizing your page titles and writing good content …

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The hidden agenda behind text links

There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). These keywords are designed to users in a specific geographical area. Does your website feature evergreen content, or are all your posts …

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Think like a human not a robot when it comes to conversion rates

Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new …

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Reasons that people rely on indexed pages

The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. If …

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Using traffic estimation tools in conjunction with SERPs

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. Mobile has changed our lives. It has also changed SEO. Mobile …

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Take care when dealing with onsite SEO

Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites …

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Advanced off-site SEO principles

Refresh the post if needed. Update any images and links, add new information if available, etc. While our main focus is to boost search rankings we also take steps to ensure the highest quality user experience on your site. You have to always be proactive and look for new ways …

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How Blogging Drives Customers to Your Website

A tool that is useful for keeping track of your character count is Nightbird. When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog …

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How to learn about hits in a few hours

A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. Create serious value by developing really well targeted 'content hubs,' or …

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Emphasizing fast results by using LSI

Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. For this reason, satisfying user interest should always be a priority throughout …

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Always ensure any anchor text looks and is natural

Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. What is your organic search strategy? If you don’t have one, you’re missing …

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The hidden agenda behind anchor text

Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction. Does your keyword research still boil down to …

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Facts about analysis that will make you think twice

Adding proof terms to your content helps a page appear at the top of search engine rankings, provided all other factors and criteria are met. With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won …

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Do you struggle with optimizing your posts for search?

Great content must start with specific intent (particularly, a very interesting topic). Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. Moving on from generic keywords, you can decide to add more information into the keyword. Google does not always show the title tags as you intend it …

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Basic principles about HTML headings

The best way to impact your website's domain authority is to institute best SEO practices. When a URL is requested that doesn’t exist, return a 404 HTTP status code so search bots know the link is broken. No doubt over recent months, you would have noticed in SERP's (search …

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Optimise your site, paying special attention to hits

Please ensure hitting all the elements as you go. If visitors get what they need from your site, they’re more likely to come back or link to your pages. By providing contact information, or links to your social media, you can make their conversion much more likely. If you …

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This year will be the year of javascript

Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will …

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Structure your content to meet your SEO needs

One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. In this example, canonical tags transfer SEO credit from duplicate URLs to the default page that you want to rank. This …

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Let's follow googlebot crawlers best practise

Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of …

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The worst advice I've heard about keyword research

Naming your pages with strong keywords provides an easy-to-follow map of your site. Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. It’s time consuming, it’s expensive, and kind of cheap SEO …

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Myths and misconceptions about gateway sites

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a …

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Top trends in web portals to watch

When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. Search and email …

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One important aspect is walled garden sites

One common approach to fix this is to use cookies to track user sessions, instead of appending session ID code to URLs. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Determining the unique content on a page …

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Reasons why marketers love dynamic pages

If it seems like it is, Google probably isn't penalizing it, so there's no reason to disavow it. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send …

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The benefits of trust rank to your search marketing strategy

Constant changes in search engine result that Seo is not all about use of keywords, link buildings, and creating contents. Different variations of this method abound. If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. The SEO services that businesses prioritize reflect …

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How do you feel about dynamic pages now?

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. In the …

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Understand about analytics

Google's war on link spam puts some online businesses at risk of organic search penalty, making the disavow tool an important asset for websites at risk of being penalized. Of course, if you’re willing to pay, you can create a sitemap larger than this 500 page limit. Search engine …

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How do you feel about meta tags now?

The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. To achieve …

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Everything you need to know about ROI

It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. Google, for example, uses focused crawling at least with regard to the …

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