Facts about site submissions that will make you think twice

Now that you understand why search engine rankings are so important you might wonder how to achieve these rankings. Another option is to make the most of Google’s robots.txt Tester. If your site is new and is in a competitive niche with high DR scores, then your initial …

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The ultimate revelation of canonical URLs

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Thin content, by definition, does not provide …

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Reasons that people rely on analysis

Google won’t thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content – why would they? Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some …

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Make blogs a priority

The difference between the two types of methods is deception. Simply put; keyword-focused content is often guilty of being over-stuffed. Just simply knowing the steps on how to do something and sharing it online increases your chances of being a go-to person within your niche, regardless of how basic your …

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Less is always better when it comes to anchor text

The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer …

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What Most People Need To Hear To Achieve SEO Success

The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years …

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8 principles of modern on-page SEO

Anchor texts can also be misused by third parties, such as Google Bombing, to damage the reputation of another website. Weak content can appear in many different forms, and the best way to discover it is to take the information on a page within the context of the rest of …

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How to learn about keyword stuffing in a few hours

If your budget only allows for one person to run marketing, the novice will generally work the hardest and cover the most ground. Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples of marketing your company correctly. Here, a text that …

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Pay attention to walled garden sites

When it comes to search engine optimisation the information available can be a minefield. Before Google’s Panda updates, SEO efforts largely focused on keywords (link is external) , or, more specifically, on keyword stuffing – including the word or phrase you want to rank for as many times as possible on …

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The infamy behind page rank

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. The job of an SEO specialist doesn’t stop with a couple …

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Make it sufficiently broad in terms of plugins

Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. That becomes even more valuable when you consider that only 8.5% of all traffic makes …

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Take a customer focused approach to keywords

Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s …

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Reasons why marketers love 301 redirects

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. SEO is a long-term strategy, so it sometimes takes months before you start seeing results. While SEOs aren’t generally user experience experts, we do have a set of SEO techniques …

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Recover your dead backlinks

Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. With the advancement of social media today, the development of Social Media Optimization in gaining backlinks and popularity from popular sites like LinkedIn …

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The ultimate revelation of gateway sites

Not only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with your potential customers. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable …

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Increase Organic Traffic by the manipulation of URLs

Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people. Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find …

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Make SERPs the focal point of your marketing efforts

Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise. Self-educated. You have probably asked yourself, many times, “How do I build backlinks to my website for …

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The most time consuming aspect is link building

Local Keywords – When it comes to local SEO, local keywords are absolutely essential. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. Working with so many clients we get access to concrete data …

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When auditing your site, take time to think about link building

But it’s not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales …

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Avoid link directories that link to all sorts of websites

What if your competitor is way more descriptive and helpful? Link building isn’t dead. Not by a long shot. The SEO services that businesses prioritize reflect a recent shift in the customer buying journey. The new customer journey emphasizes mobile search (link is external) in addition to longer consideration …

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Improve engagement by utilising quality

When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. Not convinced yet? On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in …

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Outdated SEO techniques and what you should do instead

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device …

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Users find their way onto your page in a variety of ways

With enough time and effort, SEO can be learned and mastered by virtually anyone. I’ve witnessed it within myself and with others. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. Generally speaking, Google will …

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How to focus on LSI

Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually …

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SEO specificity best practice

SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. There are thus two ways to improve density: either …

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Use Capital Letters To Highlight Keywords

These keywords are separated by a comma (,) and can be created via the use of Google Adword’s Keyword Planner Tool or via Third-Party software. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more …

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Can web crawlers really make a difference?

The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the search engine. It should be clearly understood that the purpose for Press release …

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Carve out time for concentrating on link exchanges

When this is the case, your pages need more and better content. Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate program, ensure that you do not distribute your own site’s product descriptions to your affiliates …

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Powerful Title — But Avoid Clickbait

If you truly want to stay ahead of your competition, and make the most of your business through the exciting online marketplace, then youull need to pre-empt these changes. A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing …

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Create content about local search

Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion …

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Pay particular attention to metrics when performing an audit

So getting your website higher in the search engines is extremely important. Next, you can use the Moz Local Tool to conduct a speedy search for NAP discrepancies. Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage …

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The landscape of SEO changes fast

Create The Perfect Landing Page For Local SEO! Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal …

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Understanding bread crumbs in relation to your marketing strategy

A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website. Putting up numerous links …

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Types of site changes brought on by gateway sites

Once you've decided to try and remove a link, contact whoever owns the site and ask for that link to be removed. Rather than focusing on keyword density, you may want to pay more attention to LSI. All that technical stuff. f someone is more actively seeking something then it …

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Keep an eye on hits

Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. If you want to improve your ranking, you have to curate unique content to support the borrowed content. Google doesn’t like using the word ‘penalty …

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