Date Tags SERPs

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. This list of frequently asked questions is a great starting point to help guide you through the process. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity.

Calculate what the ROI is on calculating your ROI

It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. Title tags are important because Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... search engines use these tags to display the page in the results of a particular search. If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself. I’m happy to share some ways to work more of them into your content strategy.

Focus on ROI Instead of blogs

Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after. Do better keyword research and understand search intent to connect the dots between your content and your audience’s needs. Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt with Google’s Robots Testing Tool. These are both great signals to search engines, meaning you’ve simultaneously pleased your users and search engines.

Focus on performance, user experience, and cloaking

Unfortunately, Google doesn’t update their public facing PR anymore. Instead, you have to use tools like Ahrefs and Majestic to assess the strength of a domain. Search engines employ ‘spiders’ which literally crawl the web, looking for websites to list. Publishing pages that are too short is a mistake that webmasters often make, especially those who want to better their search engine rankings and SEO value. Gaz Hall, an SEO Guru from the UK, said: "Before almost everyone and their sister had a blog, they issued press releases when they wanted to make an announcement."

Your readers are more important than Search Engines

There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get away with. It was mechanical, and it was simple. But over time it proved to be fully unsustainable. Local I'm always shocked by Oxon AA, in this regard. search engine optimisation makes use of the location of the business and the location of the consumer searching. That way, your site gets shown to the people most likely to benefit from it. Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within.