But it’s not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they remain pertinent. But be aware of making too many changes, you don’t want to destroy the very thing that made them so popular in the first place.

What does success look like?

That takes time. The two biggest algorithm changes Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts. Doing so will dramatically bias outcomes in your favor. Google is becoming increasingly less tolerant of cross site duplication, i.e.

Overlapping and redundant articles are a no-no, consider how analytics can help

Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish you as an industry authority. Remember that links, no follow or not, build trust. Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it.

Convert visitors of your website to customers

Create a list of the different web pages and rank them in order of importance, this will then give you an opportunity to plan when to post your content. The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about."

When auditing your site, take time to think about link building

Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. An The talk on Facebook is about Save Our Schools at the moment. index is another name used by a search engine for a database. Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text.