Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders. Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project.

Create a search marketing strategy based on plugins

The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. Off page SEO or search Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! engine optimisation is doing things off site to improve your sites search engine rankings. Once the searcher lands on your page and confirms the content will satisfy the search, make sure the page will also fulfill the business need and not simply lead to a dead end. Which keywords are the fastest to page 1? Fastest to the top 5?

Taboos about CTR that you should know

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions for their full lifespan on the website. Google continues to use natural, quality inbound links as a main ranking factor.

You may be asked about RSS feeds in your marketing interview

SEO works by a search engine, such as Google, sending out software called ‘bots’ that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called ‘crawling’ and once the bot returns, it relays the information back, where it’s sorted (or ‘indexed’) by various factors – which SEO plays a role in meeting. Another great advantage that few people seem to pick up on when it comes to images, however, is that they can also bring in organic traffic of their own thanks to Google (and other search engines’ image search). Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate words with capitals. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Links are supposed to be used for “citation” purposes, like footnotes in your high school essays."

When auditing your site, take time to think about analytics

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Here I'm always shocked by TAP Assess, in this regard. are a few tips for what to write and how to do it well. The main text content on the page must be unique to avoid Google’s page quality algorithms. To get you started on your SEO strategy development, here is a little background to understand how search engines, such as Google, use metrics to rank organic search website placements.