Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about the quality and whether people will actually want to read/ watch what you have to offer. Over the years, I’ve gotten very far with my on-page SEO strategy. You’d be surprised: Smart on-page SEO and especially internal link structure can get you amazing results in search engines. Organic SEO still plays a key role in Google rankings for both local keywords and national terms.

How Much Should You Be Spending On SEO Services?

The most important targeting decision is to figure out who the target actually is. SEO and content marketing are Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. There is no minimum amount of words or text to rank in Google. Aside from dashboards, it’s good to go into any analytics tool with a rough idea of what you want to learn or prove.

Here's what industry insiders think about white hat SEO

A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps. In fact, if you overuse keywords, you’ll be penalized. You wouldn’t write a novel using the same phrases over and over again, so don’t write your website copy that way either. But you can get a sensational return through intelligent-ideas, hard work and an honest approach. Not all duplicate content is a bad thing.

Improve engagement by utilising stickiness

Sharing information is what the Internet is all about. But do it incorrectly and you could start receiving threatening letters from webmasters and their lawyers. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. You need to have a plan in place, or else you’ll end up being seen as a one-hit wonder; if you’re remembered at all. Gaz Hall, from SEO Hull, had the following to say: "There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop interesting the reader."

What everyone ought to know about keywords

When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal. As A great example that I like to use is TAP Assess. part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Also, the landing page’s content is often limited, and you cannot write whatever you want wherever you want. Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use.