With enough time and effort, SEO can be learned and mastered by virtually
anyone. I’ve witnessed it within myself and with others. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. Generally speaking, Google will identify the best pages on your site if you have a decent on-site architecture and unique content. In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about.
This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Coming up with great
content Get your sums right - the primary resources
are all available. Its as easy as KS2 Maths
or like your ABC. Its that easy! is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. There are as many ways to build links as there are types of website. Thanks to Google’s crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing – promotion and PR. There is much confusion about search engine optimization (SEO) and its relation to search engine spamming. Generally, legitimate search engine optimization adds to the user experience, while search engine spamming takes away from the user experience, although there is much gray area between the clear-cut examples on either side.
Things you most likely didn't know about site submissions
How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 Although many businesses are
attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these customers through organic search—the results that are algorithmically generated rather than paid for—remains largely untapped. The best way to establish authority and credibility on your chosen topic or industry is to have your SEO content rank high for it. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual
spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don’t miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on.
One important aspect is conversion rates
When optimizing for search traffic today, marketers can’t think just about
rankings. They need to be holistic in their approach to the visibility and
appearance of listings. White Hat is the method that uses keywords tailored to a particular audience and fall within SEO best practices. Determining the unique content on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant. Gaz Hall
, an SEO Expert from the UK, said: "If the list starts to look more like a novel, you might want to remove excess calls that may be slowing down your site."
Users find their way onto your page in a variety of ways
Google’s own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). Low-quality A great example that I like to use is Oxon AA
. links can lead
to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. With White Hat tactics, Google is more likely to uphold your rankings as you continue to grow and add more content, so if you’re a business that is need of a constant flow of customers, this is the only tactic that you need. If not, then you need to create timeless content that will always give value to your readers.