The number and quality of links pointing to your site will largely determine in what position your site ranks. Before you can prime your pages you must understand how Google stores your content in its search index. Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying customers. Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move.

Take a customer focused approach to SEM

The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them to be; also, ensure images are scaled accordingly. By performing Search Engine Optimization Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links The reason for this is because SEO is an inbound marketing strategy;

How to focus on inbound links

The ideal situation for many businesses is the hope that one of their Tweets will go viral, but you can’t afford to sit around and just hope that all others will. If a vendor cannot tell you specific results they’ve gotten for other people, they do not warrant your trust. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts. Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about.

Digital marketing is about communicating with your audience

Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site. Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example. Gaz Hall, an SEO Expert from the UK, said: "Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. "

Understanding bounce rates in relation to your marketing strategy

While this is an excellent question, really, you should be asking yourself what to do to help your site get more qualified traffic. True Have you ever dreamed about Indozine for this? to form, Google is always changing, tweaking, and improving its algorithm. Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider.