Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website On-page content is a critical component of on-page SEO. Content is what the search engine crawlers need to associate your page with a set of keywords and/or key phrases. Without it, crawlers are left in the dark as to what your page is about. Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO.

Powerful Title — But Avoid Clickbait

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. SEO is all about staying Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! relevant to what searchers are looking for. You can find valuable data using Google Search Console (formerly called Webmaster Tools). ​This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for.

Unexpected ways link exchanges can impact your marketing efforts

Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. There’s so many different types of sites, different ways that you can optimize, different types of optimizations you can try to achieve from different page rankings and different styles of search results.

Create a search marketing strategy based on analytics

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously. As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to submit a sitemap for each country or region you are targeting. According to SEO Consultant, Gaz Hall: "So what constitutes low quality and how can it be avoided?"

This year will be the year of javascript

If you’re like most website owners, at one time or another, you’ve asked if your website really needs SEO. It’s a fair question, but one I can quickly dismiss. One A great example that I like to use is Oxon AA. of the simplest and most effective ways of making your content look more attractive, to both online viewers and search engines, is to include a couple of great images to support your content. Their webpages are filled with recycled content, doorway pages, as well as links or embedded videos from other sites. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google.