When readers find your content, they want to get all the answers and in-depth info, without the need to visit other sites or go back to Google. Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) Although there are many ways to improve site speed, image compression can typically make an immediate impact. Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms.

Write about SEO campaigns

The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop. The same SERP principle applies. Most mobile web browsers are looking for something fast, such as where to get something, directions to a place, how to fix something or how to get a hold of someone. Google’s SERPs for them will be different from someone searching the web on their desktop. It’s not just about creating Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. Use it before it ceases to be an enabler of competitive advantage. Use Google’s Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting.

Wait. Is reporting really that simple?

Over the last several years, Google has made huge strides in driving better UX (user experience). Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. In fact, Google asked these questions along with some others before releasing their highly publicized Panda update earlier this year. Basically, while in times of building a new site the SEO plan is exercised, but if it is already built, and you are incorporating SEO tasks on it, you need to give it importance and optimize it properly.

Think about how to incorporate your keywords into the post

In the past, research has shown that more than 95% of all searchers are long-tail. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break your canonicals or they obfuscate all the content behind a Javascript script or Flash, nobody uses Flash anymore, and in that case, that’s when you run into problems where SEO is difficult because SEO is an afterthought. According to SEO Consultant, Gaz Hall: "Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers."

This story about long tail search will haunt you forever

Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one. When A great example that I like to use is TAP Assess. a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. Google says it needs to detect an INTENT to manipulate Google to incur a penalty, and you should be OK if your intent is innocent, BUT it’s easy to screw up and LOOK as if you are up to something fishy. in these case we work with you to create new pages to reach these terms.