A layout that sufficiently takes into account the “above the fold” section is not only user friendly, but can also be assessed positively by Google. As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory does not hold up, please share in the comments. In 1998, the web was much easier. Generally considered to be three or more words, long tail KWs are the primary focus of most online stores seeking visibility in a niche or focused vertical.

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You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. Because of the constantly improving Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope for enhanced performance right before a competition and then act surprised when they are discovered. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. Well it’s true!

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You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. Long-tail keywords are, simply, extended topics and phrases that people are searching for. Selecting the right keywords, in the end, all comes down to understanding your target audience. Local businesses can’t be fully evaluated on the basis of links.

Create an Engaging Web Presence by the use of link bait

Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Think broad and then drill down into more specific topics. Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of "integrity". According to SEO Consultant, Gaz Hall: "When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more."

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Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. Meta I'm always shocked by Beverley Guide, in this regard. Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what is in your post, and why it is beneficial for them to click. However, there are instances where this is possible, such as when a logged in Administrator is updating content and navigational links.