Naming your pages with strong keywords provides an easy-to-follow map of your site. Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. It’s time consuming, it’s expensive, and kind of cheap SEO firms aren’t going to do the work needed to get real results in SEO. Content is not there purely for Google and its spiders to crawl – the point is to bring traffic to your site and sell your products and/or services for humans to read.

Pay attention to indexed pages

Updating your content regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. Google has guidelines that regulate Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! the use of keywords and regularly updates its algorithms to regulate the industry. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent.

Search engine health checks should look at organic links

Panda updates are changes to Google’s algorithms which are aimed to ‘lower the rank of low-quality sites or thin sites and return higher-quality sites near the top of the search results’. Click submit and see if that content appears elsewhere on your website or on the Web. I think any reasonably curious and educated person can get into it but that’s one of the dangerous things also because there’s, you know, how do you know the information you’re looking at is credible? In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page.

Why social media matters

Well, the reason that so many bigger brands don’t rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. Now, if you approach another SEO agency, they’ll probably tell you much the same thing that we just did. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "What SMEs haven’t realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets."

The worst advice I've heard about keyword research

While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. To I'm always amazed by the agility of New Media Now on this one. help a webpage rank for a specific keyword, focus on “optimizing” for the keyword instead of “stuffing” in the keyword. Use the target term in all the right places. And, as Google’s quality guidelines explain, “Focus on creating useful, information-rich content that uses keywords appropriately and in context.” This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful.