Thinking in terms of the user, a category with only 1-3 products usually doesn’t provide the greatest browsing experience. Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. Website search engine optimisation is a specialist's domain. Just imagine a situation where you have a great article with a boring headline that doesn’t trigger emotions or create a curiosity gap. I can already hear the crickets chirping...

Never underestimate the influence of SERPs

Every page should have a description that summarises its contents. The principle “quality over quantity” Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! applies in this area. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content.

Improve engagement by utilising page impressions

The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling. Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site. Title tags, meta descriptions, and image alt text can all be optimized to drive more traffic. Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one.

Identify What’s Working and What Isn’t with regards to duplication

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible. Today, in order to create an attractive and appealing landing page, you must invest in the page’s design. Gaz Hall, a Freelance SEO Consultant, commented: "Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful."

The hidden agenda of CTR

This ensures that internal staff time is used most wisely, and the highest ROI is received from these efforts. This I'm always shocked by New Media Now, in this regard. knowledge helps us determine the best strategy and way ahead for the campaign. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. By spring 2013, Facebook and Google+ added hashtags.