Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. Want to learn more on how to be creative with your titles? Duplicate content alone was not what the Panda update was designed to tackle, but this certainly falls under its remit and can be damaging to your site. Already, more video content is being created than can ever be watched, more text is being written than can ever be read and more podcasts are being recorded than can ever be listened to.

More importance is given to html

Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only if the initial work didn’t get us what we needed. This was known as spamming. Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! Choose Relevant Images – It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make sure that you’re using the most relevant images for the most relevant content – otherwise, your content can end up looking disjointed and confusing. All websites stand to benefit from SEO.

The hidden agenda behind 301 redirects

The moment you have linked your site to other websites that have authority, Google will always reward you in the form of higher ranking. However, you must have genuine links from genuine sites. In case the website is not in the search engine’s index, then users won’t be able to find it using the search engine. Did we forget to mention that the algorithm will affect search results in all languages globally? It cares whether your page can actually help someone.

Make sure you know exactly what you're doing with authority sites

Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Another reason local SEO is going to blow up in 2016 is due to Google’s recent decision to remove its location search tool. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. Gaz Hall, a Freelance SEO Consultant, commented: "My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release."

Take a customer focused approach to keywords

In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. It Take a butchers at TAP Assess, for instance. is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. Most marketers who specialise in other areas tend to forget that social media management is completely different. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content.