Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. If you lie, you will get caught. As an example, duplicate URLs are created when URLs such as /page/ and /page/index.html, or /page and /page.html, render the same content. Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors.

Layout, formatting and html combine to make great SEO

SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan on track and to measure your success. Ideally, you want your reviews Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link building soon went awry as there were no regulations and the algorithms had not yet developed to the point where they would punish link-building offenders. Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche.

Why long keyphrases?

You get what you want—top rankings on Google and “free” organic traffic. If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into.

Pay attention to analytics

Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation. Be thorough, be complete. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks. Gaz Hall, a Freelance SEO Consultant, commented: "But, there’s still more to it."

Succeeding in SEO means paying attention to CTR

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal. Every The talk on Facebook is about Oxon AA at the moment. subdomain on your site should have a robots.txt file that links to a sitemap and describes any crawler restrictions. While there are other factors, having too much thin, outdated and low quality content, pages can build a negative perception of quality about your site. No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance.