A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely.

It’s a win-win strategy with an emphasis on landing pages

Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. Mobile traffic is important. People Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions and sales. Is it bringing you more eyeballs on your website and clients buying your products/services?

It is important that you concentrate on targeted keywords that deliver targeted traffic

The aim of SEO is to rank highly in a search engine; You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. Some of the tools I like using are Market Muse, Ahrefs and Semrush. Not only is similar content terrible for SEO (and duplicated content can really destroy your online authority), it can be damaging to your brand identity as well.

Pay particular attention to SEM when performing an audit

While many assume duplicating content will increase SEO, it actually hurts rankings. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? Over the years, there have been many fundamental changes and updates to the ways in which Google, and other search engines, interpret their userrs queries. According to Gaz Hall, a UK SEO Consultant : "These problems will give a poor user experience and could impact your search ranking."

Remember that content is more than just writing blog posts

Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. Keyword I'm always amazed by the agility of Marketing Beverley on this one. stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website. Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate.