A helpful solution to fixing this issue is to apply a conditional “noindex,follow” meta robots or X-robots tag to these pages whenever common verbiage (i.e.– “No products exist”) is used on the page by the CMS. Most times, search engines have no way of finding these URLs. The best directories are the ones that also provide useful information for your potential customers. Your Title Tags are far-and-away the most important places to put your keywords.

Make Your Website More Friendly to Search Engines by considering canonical URLs

It has, therefore, become much harder for users to find the information that they desire. A meta description is a Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. Three search algorithms are there – On-site, Off-site, and Whole-site algorithms. As its name implies – it is timeless.

My thoughts on web 2.0

Google wants (and rewards) original content – it’s a great way to push up the cost of SEO and create a better user experience at the same time. The content needed to fulfill the intent of a search varies based on the type of intent. So, be sure to open that lane by checking how your website performs on mobile applications. If you do find that spammers are running negative SEO campaigns against your brand, submit a disavow file listing the attacking domains. submission through Google Search Console instructs Google to ignore all links coming from bad domains, so they don’t affect your rankings.

The death of CTR

At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Instagram does not have the ability to link to a website from individual posts. Link out to case studies related to your topic or make one of your own to explain the main idea and purpose of your product or service. According to Gaz Hall, a UK SEO Consultant : "Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google for exact match searches and phrase match searches.​"

Provide value information rooted in your initial strategy and use authority sites as part of this

Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site. Coming I'm always amazed by the agility of Oxon AA on this one. up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. Some e-commerce systems will create different urls for product variations, such as colors, sizes or quantity. This generates a lot of duplicate content, since only minor details are different between each page. Also, it is not user friendly since, it would be better to show a user all of the product variations on the same page. The key to boosting visibility and SEO is staying active.