Let’s say you hear about a contest being run by a cool new tech company. Nearly, 74% of consumers use search engines to find local business information. Google wants to reward RICH, UNIQUE, RELEVANT, INFORMATIVE and REMARKABLE content in its organic listings – and it has raised the quality bar over the last few years. Users searching for your site on Google might not necessarily want to land on your homepage.

Why cloaking matters

Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. And to do that, one Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! must ensure the website ranks higher in the SERP (search engine result page). Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. Producing quality content is always the key – but you need the attention too.The great thing about producing content for your website on a regular basis, is that you can target as many keywords (the search terms that people enter) as you like.

Humanizing your website is the way to search engine bots’ hearts

Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another. Once you have chosen an umbrella topic (e.g. writing online content), narrow it down to a more specific topic (e.g. how to write an evergreen content). Link popularity assumes that not all inbound links are equal. People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers’ eyes a break.

You can’t just write a great headline and trust that the clicks will come rolling in

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google and can help the search engine review the relevance and quality of your content. To prevent Google from crawling certain pages, the best method is to use a robots.txt file. This is simply an ASCII text file that you place at the root of your domain. Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO truly is."

Online marketers once relied heavily on ads to promote their businesses

This knowledge helps us determine the best strategy and way ahead for the campaign. Overusing The talk on Facebook is about PNS Egypt at the moment. keywords or keyword stuffing is a big NO. Overusing keywords can result in high bounce rates, and put off potential customers from engaging with your content. If you repeat your keyword multiple times in a paragraph, it’s not going to be fun or engaging for the potential customer to read, and as such they might click off your website and look elsewhere. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. This defeats Google’s purpose since providing valuable information to users is the goal.