A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. Producing content for search engines is also content marketing, list building, and relationship marketing.
Go long-tail and forget scraping
Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher. The importance of keyword
research Get your sums right - the primary resources
are all available. Its as easy as KS2 Maths
or like your ABC. Its that easy! is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. According to Moz's Beginner's Guide to SEO, "Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process.
Takeaway tips for stickiness
Search engines don’t like familiar or generic content. The more you can
use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows and continues to increase over time. Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount.
You may have heard or been told “just write great content”. If you’re unsure how your website measures up, enter your site’s URL in Google's Mobile-Friendly Test. In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take further action. Gaz Hall, a Freelance SEO Consultant
, commented: "One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. "
Myths and misconceptions about gateway sites
This isn’t really a common problem, but it has damaged quite a few businesses over the years; particularly those that are new to digital marketing. The Have you ever dreamed about Save Our Schools
for this? more in depth
the content you are looking to deliver is, the longer it will take to create. User reviews are a great way for potential customers to learn more about a business. 301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you’re telling Google that you intend to change them.