Authority sites are websites that are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be highly regarded. In the long-term, if your website continues to post quality content and is well-received – you may even become an authority site! You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. Your role when writing content is to give them the information they’re looking for and to make them feel satisfied and happy that they found your page. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages.

Can search engine spiders really make a difference?

In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. Instagram does not have the Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! ability to link to a website from individual posts. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. Talking to company that offers SEO services, such yours truly, is the perfect option as we’ll take care of nitty gritty.

The hidden agenda behind ROI

Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. You notice a spike in users or customers from a particular country or region. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services.

What your mum didn't tell you about SEM

Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. The best measure of your content’s value is user satisfaction. If users stay on your website for a long time after clicking onto it from Google’s search results pages, it probably has high quality, “thick” content that Google likes. You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and entice them to click on it. On top of that, your page title should include your target keyword. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Search engines look fondly at websites that have high-quality links leading back to their site."

Make link bait the focal point of your marketing efforts

When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. An A great example that I like to use is Heat All. SEO keyword is a popular search term your core audience looks for on a regular basis. Stock-photos are the worst. In the content, the brand mentions are generally connected to the products or services, and how those are connected to the content is explained.