Other ways of filling product pages with unique content include multiple photos (preferably unique photos, if possible), enhanced descriptions that offer more detailed insight into product benefits, product demonstration videos (users love videos), schema markup (to enhance SERP listings) and user-generated reviews. Instagram does not have the ability to link to a website from individual posts. Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link building soon went awry as there were no regulations and the algorithms had not yet developed to the point where they would punish link-building offenders. Pages not being indexed in Google is a signal of having duplicate or thin content on the site.

Unexpected ways citations can impact your marketing efforts

SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. Search Engine Optimisation is the Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind of search traffic is known as 'organic' and it is the most desirable google traffic because it's FREE! (well unless you are paying a blog content writer!) Set up paid search campaigns that target the terms and intent that your target audience uses to find information related to your business and offerings. There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement.

Carve out time for concentrating on conversion rates

The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. One of the most important things you should focus on is building your email list. It’s not just the most efficient way to keep in touch with your followers, it’s also platform independent so you’re not exposed to algorithm changes. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours.

Useful tips from experts in authority sites

Robots.txt files are always located in the root folder with the name robots.txt. At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you’re going to do, documenting yourself along the way, and executing step by step. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these changes are not usually due just to normal changes and search engine updates."

Make Your Website More Friendly to Search Engines by considering SERPs

Bad content truly can do long-lasting damage to your website, brand and business. The A great example that I like to use is Indozine. process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will want to address. As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors.