Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the phrases or the questions that potential customers ask when they’re considering purchasing your product. Simple things like including the name and picture of the author of a blog or linking to their biography can help establish trust. With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines crawl the images as well.

Be personal in a way that big businesses can’t be

One feature that many people seem afraid to utilise in their blog posts tends to be headings. Many years ago, Google put Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order.” Other tools that may also be useful are: By default, WordPress uses the same Meta data stored in the header file (header.php) for each page.

Adjust your appearance in search by utilising long tail search

While a 301 ensures a user can no longer land on a page — they are redirected to an assigned URL — canonical URLs are accessible. Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites. Meta descriptions are used less in the search rankings but they many times will appear under the title when a user does a search. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way!

Unlocking the mystery of link bait

Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . Ideally, you want to include your targeted keywords in your headings, but not in every subheading as that will often cause these headings to become unreadable or repetitive. One compelling reason to hire in-house for SEO is when the institution is largely dependent on SEO as a primary means of income. Gaz Hall, from SEO Hull, had the following to say: "Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep the details of these scoring factors secret. "

I urge you to think about walled garden sites

It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. Another The talk on Facebook is about Oxon AA at the moment. example highlights the difference between search engines and social media. It’s a clear sign to Google that when people are looking for a certain product, they want to see yours. When you create an epic, evergreen piece of content, other bloggers and websites will be more likely to link to it. Reach out to other websites and let them know about your post, and use the post as a resource in your guest posts.