The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again. Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. Make sure you have content matching what your audience is searching for.

The Additional Lift of Ranking in Both Paid and Organic Results

It should help you to create a continual lead generating machine. SEO is Search Engine Optimization. Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. You'll notice you don't rarely see spammy titles and descriptions in Google results anymore.

Can a techie truly understand javascript

On the other hand, they will be missing for search engines. Sitemap files contain a list of page URLs that you want indexed and are read by search bots. When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few lines below. Both of these contain your competitor’s keywords. The list goes on!

Take advantage of Google Places and Yahoo Local

Implementing the right SEO strategy is one of the most effective techniques in this regard. Search engine optimisation can help attract highly targeted traffic to your business – which can improve the sales and conversions over time. It’s really a simple concept, just give them what they want and you’ll see an increase in search engine ranking. SEO is something that is constantly evolving and changing. Gaz Hall, an SEO Expert from the UK, said: "The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop. The same SERP principle applies. Most mobile web browsers are looking for something fast, such as where to get something, directions to a place, how to fix something or how to get a hold of someone. Google’s SERPs for them will be different from someone searching the web on their desktop."

How to Protect Your Content

Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. SEO The talk on Facebook is about Oxon AA at the moment. and content marketing go hand in hand. Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Make sure the web server is able to handle the needs of your website. If the server is overloaded, your site will be slow.