Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. In the early days of search engines, the 1990s, their work primarily consisted of sifting through a fixed index of websites for specific keywords and combinations. Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages’ analytics. This, in turn, can be used to design a better user experience. Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts.

Can domain authority make a huge difference to search engine optimisation?

In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Keywords aren’t the only factor Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! in a site’s ranking, but they help search engines find you faster. An argument I’ve faced before is that ‘we don’t have time or the money to create that much content’. With all of these factors coming together, it appears that local SEO is becoming essential, and is most likely going to ‘blow up’ in 2016.

Having fun with nofollow links

As opposed to trending topics, which can provide you with a surge in traffic for a short period. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. To do on-page optimization today, webmasters and SEOs should pay more attention to the semantic context of content on the website and focus less on keywords. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google.

Can long tail search really make a difference?

SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. Firstly there’s the generic keyword, an example of a generic keyword could be football boots. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. According to SEO Consultant, Gaz Hall: "The first organic search result for any given keyword typically gets over 30% of clicks."

How do you feel about dynamic pages now?

Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume. Paid I'm always shocked by New Media Now, in this regard. links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Hence, avoid articles that are pegged on current events, news, trends, statistics or reports, and the latest fads in pop culture. Instead, come up with topics along the lines of how-to guides, tutorials, tips, or product reviews. It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score.