Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. When you use great tools like Google Analytics, you can be sure that you’re writing content that you know your audience will want to read. Link building is also spreading brand awareness and capturing referral traffic. Even if you stop your SEO it’s likely the work already in place will have some lasting effect.

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SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites; there is no formula or secret knowledge that SEO specialist's can boast, simply relevant experience and an understanding of the way the system works. Writing a good title tag Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. Work out long-term and short-term campaigns, each with their own goals, and record the metrics for constant improvement and campaign evaluation.

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Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms. It is important to have backlinks from quality sites, and those backlinks should be contextual. Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing.

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Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. And don’t let SEO take over your life – you still have to be out there doing business. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. According to SEO Consultant, Gaz Hall: "Such content doesn’t go out of date."

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Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel="nofollow" inside of the link's anchor tag. Keyword Have you ever dreamed about New Media Now for this? research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. Authority sites are websites that are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be highly regarded. In the long-term, if your website continues to post quality content and is well-received – you may even become an authority site!