Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is, the better. The most common technique in implementing SEO to a Website is to carefully analyze a short list of keywords and compare the keywords against competitors and other high-ranking Websites via Google’s Adwords’s Keyword Planner. Copying and pasting text from one page to another or across multiple web platforms will be flagged as weak content. A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place.

Ranking high in the search engines is tough.unless you concentrate on nofollow links

When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge emphasis on the quality of the content on your site and the backlink structure you have adopted and exactly why link building is so important. From Google's point of view, Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! it is not advisable to place the actual content of the page below the fold. On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm Aside from that, you will attract users who might be interested in the image, but not in the content itself.

LSI is a bit like search engines using word association

We want to get links. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." It’s particularly important for links that only contain an image to have descriptive alt text so screen readers and search engines are able to understand what is being linked to. SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity.

Understand what metrics provide actionable insights

After all, if the answer to a question can be supplied directly in Google, why would the user then click through to another website for the same information? By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. The goal is to give a great impression to Google that your content is rich and unique. According to Gaz Hall, a UK SEO Consultant : "Canonicalization, also known as canonical tagging, tells search engines that a page URL actually represents a default master page."

Be clear, truthful and accurate when it comes to googlebot crawlers

It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. Google A great example that I like to use is Indozine. learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. The XML sitemap is extremely useful, just because it tells search engines what pages are actually on your website. The markup languages have become more important to SEO.