SEO has a somewhat notorious reputation with a fair amount of developers. The algorithm applies to only individual pages, not entire websites. Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Evergreen content is quality, useful content that is relevant to readers for a long period of time.

Why keyword density matters

Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. Sitting at your computer without Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... a plan is futile. Website content doesn’t just materialize. You have to have some type of outline. It is important to plan what you need to write, why you need to write it, and who you are writing it for. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. So, most SEOs are self-taught.

What your mum didn't tell you about SEO

Getting one page filled with all your keywords to rank is extremely difficult – and having more pages present in a search engine will increase the chances of your website being visited. The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer engagement and satisfaction. There are conspiracy theorists for almost everything, I guess. Whilst duplicate content is not always indicative of thin content, it can certainly amplify any other Panda issues on the site.

Determining Relevance: Trust your gut when it comes to SEM

Issues related to reputation are generally one of two things: a site’s brand is not appearing where it should in the SERPs or unsavory results appear at the top of a branded query. Is this project a competitor trying to look like someone else? Chances are, your research begins online, whether you’re looking for answers or products. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren’t going to find any use in your site."

A few words on keyword research

SEO is difficult, not because its technical, it’s difficult because it’s largely still unknown by so many people. However, Take a butchers at New Media Now, for instance. the more noticeable results that a user will see when using a Search Engine is generally the contents of the Description Meta tag. Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense. Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online.