Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking on results) or after visiting a few pages and then returning to the search engine. The sites that Google will rank highest for a particular search term are …

We believe it’s because getting a link to an in depth piece of content is much more natural than a product / service page. When most people think of link building tips, they think of building links back to their site from other sites. That includes submitting your site to …

Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. We all started out as novices at one point; if you encounter one, be encouraging! A cornerstone …

And that is why SEO is so difficult, in my view. You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering …

If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! An authority website is a …

Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. When it comes to search engine optimization, creating a mobile site should …

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also …

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can …

The good news is that SEO copywriting could represent a huge opportunity for you! It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you shouldn’t be building a site in a …

Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While …

If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don’t have to worry about sharing a relevant link. But make sure that you don’t overdo this by …

A great and fast way to convey your goal is by using headlines and taglines. Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an …

As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it’s wise to start thinking of your company or organization’s fans as extensions of your inbound marketing team. Every SEO program …

Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. I’m happy to share some ways to work more of them into your content strategy. Keyword research is the process SEOs use to find …

Some search engines and web servers treat URLs as case sensitive so mixed case URLs can cause issues. Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. In business, every strategy and …

Now that you understand why search engine rankings are so important you might wonder how to achieve these rankings. Another option is to make the most of Google’s robots.txt Tester. If your site is new and is in a competitive niche with high DR scores, then your initial …

Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the phrases or the questions that potential customers ask when they’re considering purchasing your product. Simple things …

For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. Auditing an existing site …

That way all the important content of a page, such as navigation and info texts will be in the user’s field of vision. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Collaborating SEO and content strategy plan …

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Thin content, by definition, does not provide …

In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. They’ve also stated repeatedly that sites that fail …

It is totally devoted to get higher search engine ranking position and user attentions towards your website which automatically results in increment in your business profit. Once you know what you’re going to say, it is always useful to plan out the structure of your post. Any rapid increase …

Duplicate content refers to a webpage’s content that appears in more than one place on the internet. When you test a form, you’re really performing competitive analysis. Over the years, I’ve gotten very far with my on-page SEO strategy. You’d be surprised: Smart on-page SEO and …

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your …

You want to minimise dupe content, rather than block it, I find the best solution to handling a problem is on a case by case basis. An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you …

The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that …

Directories categorize your blog based on its content. You can get extra traffic from these directories since your blog can be found in many relevant sub categories. They also provide links to your blog (some of them do follow backlinks) so it can boost your ranking in search engines. All …

The first organic search result for any given keyword typically gets over 30% of clicks. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. This is a major …

Google won’t thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content – why would they? Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some …

Let’s say an earthquake happens in a remote region of China. Many people still think that having a high volume of crawlable and indexable pages is always better. How can you answer them and show them you have solutions? Keywords are usually broken up and grouped based on the …

They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they understand the information you’re trying to get across. Annotation-worthy examples include a product or campaign launch, a new speed fix, etc. So what does this mean …

The difference between the two types of methods is deception. Simply put; keyword-focused content is often guilty of being over-stuffed. Just simply knowing the steps on how to do something and sharing it online increases your chances of being a go-to person within your niche, regardless of how basic your …

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. This list of frequently asked questions is a great starting point to help guide you through the process. There are a number of methodologies …

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank …

Updating content across a site should be a priority as Google rewards fresher content for certain searches. A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise …

SEO has a somewhat notorious reputation with a fair amount of developers. The algorithm applies to only individual pages, not entire websites. Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Evergreen content is quality …

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! how they search, how they browse, the language they use, the technology they use, the region they live in, the …

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. If visitors get what they need from your site, they’re more likely to come back or link to your …

The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer …

A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. Internal backlinks are created …

Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around your keyword phrases of choice, this will provide your users with a more complete, relevant …

Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently …

The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years …

SEO is an integral part of any digital marketing strategy. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. A proximity search uses the order of the search phrase …

A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. To rank locally it is critical to set up a Google My Business Account. Once you have signed up …

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place …

Another example highlights the difference between search engines and social media. You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely be considered spam content. To …

Be thorough, be complete. If the wrong people are hitting your website, it's all for nothing There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your …

Anchor texts can also be misused by third parties, such as Google Bombing, to damage the reputation of another website. Weak content can appear in many different forms, and the best way to discover it is to take the information on a page within the context of the rest of …

For many, SEO seems like a dark art. When it comes down to it though, it’s really about ensuring there are no obstacles to the site being found in search engines. Then it’s a matter of providing the searchers with what they’re looking for. Today Search Engines …